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Event Details
If you are doing work in the social sector and want people to know about it, this workshop is for you. Blogging for People Who Should is both a hands-on introduction to the science of blogging and social media and a workshop on the art of telling your story online in an authentic and engaging way. You will finish the course with a working blog and a better understanding of how to make blogging work for you.
Held at the Centre for Social Innovation on Tuessday nights from 6 to 8:30pm, this five-week workshop starts on January 24th.
The sessions will cover the following:
Session One: A Blogging Plan and Who Am I Online? - Tuesday, February 7, 6-8:30pm
Participants will clarify why they are blogging and who they are writing for, set some goals and guidelines for success, make some decisions about how they want to shape their online identity, and finish with a basic blogging plan.
Session Two: Blogging Tools and Listening - Tuesday, February 14, 6-8:30pm
Participants will evaluate which blogging tool(s) will meet their needs, learn how to identify, join and help maintain online conversations and finish by learning how to build a basic online 'listening post' to find and track conversations happening online.
Session Three: Creating a Wordpress Blog - Tuesday, February 21, 6-8:30pm
Participants will go through the process of setting up a blog hosted on wordpress.com, and configure some key functionality to help them achieve their goals.
Session Four: Creating Blog Entries - Tuesday, February 28, 6-8:30pm
Participants will learn the key characteristics of effective blog entries and how to come up with fresh content while still having time for a life.
Session Five: Promotion and Evaluation - Tuesday, March 6, 6-8:30pm
In this session, participants will learn how to make sure their message is visible on the internet, how to extend their reach with Facebook and Twitter and how they can monitor how their audience is finding and interacting with their blog.
More information and answers to Frequently Asked Questions are online here.
Where
Centre for Social Innovation
215 Spadina Ave
Toronto,
Ontario M5T 1 C7
Canada
Hosted By
Eric Squair and Cassie Barker
Eric Squair has been blogging, and teaching people to blog, at organizations such as Greenpeace Canada and Make Poverty History, since 2004. He works out of the Centre for Social Innovation, facilitating email, web and social media capacity and strategy for non profits and independent businesses.
Cassie Barker is a web strategist and facilitator, and has been an advocate and communicator with Ecojustice, the Wellington Water Watchers and the Global Campaign for Climate Action.